The Last Airbender - Letter to the Producer
February 11, 2009
Dear Mr. Mercer:
I left two messages with you—one with your assistant Ricky on Monday and another with Lauren yesterday. I’m writing on behalf of the Media Action Network for Asian Americans (MANAA), which is dedicated to monitoring the media and advocating for balanced, sensitive, and positive depiction and coverage of Asian Americans. Since 1992, we have consulted with movie studios and met regularly with the top four television networks about ensuring diversity.
We would like Avatar: The Last Airbender to become a successful movie trilogy. However, given the recent outcry over the lack of Asian/Asian American actors in the lead roles, we fear bad word of mouth may doom the first film before it gets off the ground and stop the potential franchise dead in its tracks. Indeed, the outrage over its casting has been greater than anything we’ve witnessed in the last several years. On Entertainment Weekly’s website alone, there are 78 pages of comments from people who feel a strong emotional connection with Avatar, and most of their responses are strongly negative with many threatening to boycott the film.
Surely you have already seen or at least heard some of these concerns. While the show Mike DiMartino and Bryan Konietzko created was a great success in creating a fantasy world inspired heavily by Asian and Inuit elements, M. Night Shyamalan chose Caucasian actors to play all four main characters. Recently, Prince Zuko’s character went to an actor of Asian descent, but otherwise, the only Asian presence in the film is in the sets and background characters.
Compared to other shows, including many anime imports, Avatar: The Last Airbender was unique because it was created for an American audience yet used Asian faces for its main characters. We appreciated that the Nickelodeon series (with the help of Asian American consultants) was intelligent enough to avoid using many of the common Asian stereotypes—both positive and negative--often seen in the media, and that it even made strides in casting Asian American voice talent.
The Asian American community, and the movie-going public at large, is used to seeing Asian men depicted as villains and rarely get the opportunity to see Asian heroes they can get behind and cheer for. This is also an historic opportunity to give Asian American actors a chance to shine in a big-budget film franchise which would bolster their careers for future projects. You will get deserved credit for launching those careers and can break down barriers by understanding that the audience that loved the television series is ready (and expects) to see Asian Americans playing those characters on the big screen.
One of the reasons the Avatar television series was so well-received was that our former Vice President, Edwin Zane, served as its cultural consultant for the first two seasons and helped the producers avoid ethnic missteps. Likewise, please take advantage of us as a resource. We invite you to dialogue with us about the film so that it can really be something fans of the show (and potentially new future fans of the movie) can get excited about. I can be reached at [number removed] or [email removed].
Founding President, MANAA
Dan Martinsen, EVP corporate communications, Nickelodeon
Jenna Lutrell, executive in charge of production, Nickelodeon